Standing on the publishers' side since 2015
ANTIADBLOCK was originally developed as an in-house solution with the aim to stop the losses that several of the group's websites suffered due to the rapid growth of the use of active ad blocking tools. A site devoted to games with almost 50% ad blocked traffic, was merely the tip of the iceberg. After numerous attempts to ask the community to kindly switch off their ad blockers or to start paying a symbolic subscription to keep the service alive failed, there was no other alternative than to try and find another way around the phenomenon. A team of developers succeeded in implementing a working model of anti-adblocking technology on the group's owned and operated websites. It didn't take long before other publishers on the market noticed it and expressed their interest. This led to ANTIADBLOCK breaking away from the group as a standalone entity, devoted to helping publishers regain the ability to fully monetize their content. In 2017 we saturated the local market and started looking around at neighbouring and European markets. We encountering both success and failure in fulfilling our ambition to grow globally, yet we have continued to evolve and adapt our service to the ever changing market demands (and interests). While many of our competitors have gone out of business due to the high demands of developing, operating and maintaining such a service, we prevailed and hoped for the best. As a result, ANTIADBLOCK remains on the maket with a strong and transparent product: we help publishers of digital content to gain access to fresh, previously inaccessible revenues.