Standing on the publishers' side since 2015
ANTIADBLOCK was originally developed as an in-house solution with the aim to stop the losses that several of the group's websites suffered due to the rapid growth of use of active ad blocking tools among users. A site devoted to games with almost 50% of ad blocked traffic was merely a tip of the iceberg. After the atempts to ask the comunity to kindly switch their ad blockers off or to start paying a symbolic subscription in order to keep the service alive failed, there was no other alternative than trying to find a way around and fight the phenomenon. After a team of developers succeded and implemented a working model on the group's owned and operated websites, it took only a while before other publishers on the market had noticed it and expressed their interest. This led to separating ANTIADBLOCK from the group as a standalone entity devoted to helping publishers regain the ability to fully monetize their content. In 2017 we saturated our local market and started looking around some neighbouring and European markets. After encountering both success and failures in fulfilling our ambition to grow globally, we have continuously evolved and adopted our service to the ever changing market demands (and interesets). While many of our competitors went out of business due to the high demands of developing, operating and maintaining such service, we prevailed and kept hoping for the best. As a result, ANTIADBLOCK remains on the maket with a strong and transparent proposition: we help publishers of digital content gain access to fresh, previously inaccessible revenues.