Frequently asked questions
IS ANTIADBLOCK SUITABLE FOR ME?
From a technical prospective, ANTIADBLOCK (AAB) is suitable for any publisher whether they use a proxy server, load balancer or run in a cloud (e.g. AWS). From the business point of view, it is a matter of the potential amount of regained ad impressions and their monetization opportunities.
IS ANTIADBLOCK DIFFICULT TO IMPLEMENT?
There are three instances of implementation: 1. The proxy server has to be configured to handle traffic to users with an ad block via our infrastructure; 2. A piece of inline code has to be implemented on the website (it handles ad block detection and flagging); 3. Prepare you advertising platform for using the recovered ad impressions by tagging them or by creating dedicated advert zones.
DO I NEED TO ACUIRE ANY EXTRA TECH RESOURCES?
No. The entire logic is running on our own infrastructure. It is cloud based and we acquire computing power with the best connectivity to the publisher’s infrastructure to achieve near-zero latency.
DOES THE SOLUTION AFFECT NON-BLOCKING USERS?
Not at all. The traffic to non-blocking users is unchanged and remains direct, as per the publisher’s setup.
IS THE USER EXPERIENCE ANY DIFFERENT FOR BLOCKING USERS?
We consider it imperative, that the user experience remains unchanged. Our technology does not alter the page design, layout or any content. It only handles advertising.
DO I NEED TO CHANGE MY ADVERTISING PLATFORM OR CREATE NEW ADVERT TAGS?
The publisher continues using their advertising platform already in place. Only minor tweaks in the server’s settings might be necessary to distinguish the ad impressions served to ad block users.
DOES IMPRESSION AND CLICK TRACKING WORK?
We support the major advertising platforms on our markets and we aim to add more, as per our clients’ needs.
DO YOU SUPPORT VIDEO AND MOBILE?
Desktop, video or mobile – the ads are served by the same, or similar technologies at best and represent the same challenge. In video, we support VAST and VPAID tags.
ARE THERE ANY UPDATES OR MAINTENANCE NEEDED?
Unless there are significant changes in the page code, especially changes related to page elements handling ads, all maintenance and updates are executed on our side. We do ask to be informed when updates happen in the publisher’s pages, which enables us to react quickly and secure uninterrupted functionality of ad block bypassing.
DO YOU CHARGE ANY ONBOARDING OR SETUP FEE?
No. We believe implementing AAB should only have a net positive impact on the publisher’s business right from the start.
DO YOU CHARGE A MONTHLY FEE?
We charge per utilization only. In other words, a publisher pays only for the ad impressions sold to the advertiser and successfully delivered to users with an ad block.
USERS WITH AN AD BLOCK DO NOT WANT TO SEE ADS, WHY BOTHER THEM…
Most of ad block users installed one not because of ads on your site, but because they also visit sites where they might feel abused or simply became overwhelmed by the ad density and intrusiveness. That is why we encourage publishers to consider the compliance with the Better Ads Standard. Besides that, they do get exposed to ads on Facebook and Google and other major tech platforms.
DOES ANTIADBLOCK WORK WITH A SPECIFIC CMS?
AAB is fully CMS independent. The type of CMS in place may play a role in the setup process, but it does not influence the functionality of AAB.
DO YOU SUPPORT SINGLE PAGE APPLICATIONS?
Yes, it is just like any other web page architecture to us.
IS THE AD BLOCK USER AWARE YOU HAVE BYPASSED THE TOOL?
No. The user is not aware that the ad block has been circumvented. Only highly technically savvy users can identify that their ad blocker is not detecting ads.
IS THE CIRCUMVENTION OF AD BLOCKERS LEGAL?
IS ANTIADBLOCK GDPR COMPLIANT?
Yes. We do not store or process any personal data and in case it is required by the publisher, we typically sign a data protection agreement or manifest.